Vegan Beauty Vs Clean Beauty

  • With skin conditions such as eczema, psoriasis and skin cancer all in my immediate family, natural and organic skincare always leaned towards being more of ‘the norm’ in my life. Being a natural beauty enthusiast and reaching for the more earth friendly products, made me realise that incorporating these standards into my job is a must. With all those things in mind, going ‘green’ with my kit was something that made so much sense to me. And it was at that point that I realised that I had found a job that I felt passionate about and truly cared about.

I’ll be honest, building up the perfect organic, natural kit isn’t a destination at all. It is a process that is ongoing, a journey if you like. Using up my non-ethical products is more important to me than chucking them in the bin. Wasting half used products just to make space for new ones would be going against the idea of sustainability and conscious living.

After learning that raising animals for food and beauty wasted so much water and produces more greenhouse emissions than all of the cars, planes and other forms of transportation combined, I knew that there was not a better time to go ‘green’ by living green. From that point onwards my dedication in ‘greening’ my kit also manifested itself into using clean products that also happen to be vegan.

Just like ‘greening’ my kit is an ongoing process, going vegan with my kit is too. Learning about all the different ingredients, getting to know products and being able to afford the switch - it’s definitely not something that can miraculously happen overnight.

Quite frankly, it shocks me that products are still tested on animals. I find it totally barbaric and outdated. Plant-based beauty let alone cruelty-free should be a norm in my eyes. But just because a lipstick claims to be cruelty-free, doesn’t mean that it is ‘clean’ and better for you. It’s important to note that cruelty-free claims don’t truly mean animal friendly. A lipstick that isn’t tested on animals for example often contain ingredients that require the death of an animal to produce – a process that’s hardly cruelty-free.

Likewise just because a moisturiser claims its ingredients are ‘96% natural’, or totally vegan, doesn’t mean it should be considered an all hail clean product that will do magic wonders to your skin. It might mean it uses natural or vegan ingredients, but do those ingredients contain toxic chemicals such as parabens, phthalates, SLS, the list goes on? Perhaps those toxic chemicals are classified as vegan but they can still be extremely damaging to your health. These are questions I’m constantly having to ask myself and it requires a lot of research, time and patience. You have to fully throw yourself in there if you’re wanting to do the big switch.

Our skin is the largest organ in our body. It absorbs just about everything and anything you put on to it. It seems crazy to me that we as a human race have become so blinded by clever branding and marketing tactics. We check our food labels, why don’t we do the same for our beauty products? We are so shocked and disgusted when we learn about olden day beauty regimes; lice infested mouse hair for eyebrows and lead based mixtures that caused tooth decay and death in the Elizabethan era. The beauty industry today is hardly different unless you think putting toxic chemicals and animal derivatives such as cochineal dye (crushed beetles), squalene (shark liver) and guanine (bat excrements/ crushed fish scales) on your skin is a clever, innovative and modern thing to be doing: non vegan and non clean products quite literally contain ingredients that kill innocent animals, are harmful to aquatic sea life and detrimental to our own bodies.

It is so important to me to remain consistent in being ‘green’ and vegan with the brands that I use both in my kit and for my own personal use and let me tell you, it’s not a matter of just popping into Superdrug or Holland & Barrett and grabbing something off the shelf in the hope that a product ticks one of those boxes. There is so much research that goes into every product bought and reading labels is definitely a more geeky hobby of mine. My list of amazing brands out there that do tick all of those boxes (vegan / natural / organic) is rather substantial and forever growing and I’m so thankful to all the clean brands out there for doing what they do and believing in the change.

I am proud to be a conscious consumer and love being part of such a big change in the industry. If I can avoid causing harm to myself, animals and the environment whilst not once feeling like I am sacrificing an amazing makeup product, then so can you!


















Hello Blonde! Cruelty-Free Hairdressers at Ena Salon in London

There is something to be said about looking after your hair. And when it comes to colour I always want to make sure it’s in very good hands. I’ve had my hair coloured at Ena Salon for the past year and a half and thought it’s about time I shared the love.

If you’re looking to get your hair coloured in London I can highly recommend this place. It’s super hip and modern with light airy atmosphere. The staff are always really lovely and professional. Plus who doesn’t love a vegan cupcake upon arrival?!

I have my hair coloured with Ursula who in my opinion is the best hair dresser. From asking me how my day is going, to making me blonde AF. 

I went from warm grown out blonde to icy, smokey, amethyst balayage - Ursula just knows exactly what I want every time (even though most of the time I don’t even know myself.. just blonder I always say!) and I have never failed to walk out of the salon without feeling like the blondest unicorn mermaid with dreamy wavy hair. 

What I love too is that Ena Salon uses Davines as their core salon brand. It’s a brand that’s cruelty-free, 90% vegan and has a strong sustainability manifesto. To me that’s a double whammy win (did I really just say double-whammy?)

I honestly hand on heart cannot recommend this salon enough. Ask for Ursula if you’re wanting your hair coloured. You won’t regret it.


Ena Salon - voted best salon in London - 5 Great Queen St, London WC2B 5DG

Ursula - @hair.u.p

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The Perfect Dark Lip in 6 Easy Steps.

What’s Hot?

The Dark Lip.

Spring is around the corner and so is the dark lip trend. Creating a dark lip has to be up there with getting the perfect winged liner - It’s hard to master. Well stop here! Because I’m about to make your life a whole lot easier. Below is a step by step guide on how to get the perfect dark lip.

Make it Work.

Step 1.) Moisturise your lips with a lovely lip balm, making sure you go over the lip line too to fill in any fine lines  (don’t worry, we all have them, it’s just skin!)

Step 2.) Use a concealer to block out your lip colour. This will help strengthen the colour of the lipstick and help to even out the lip shape when lining the lips.

Step 3.) Powder over the lips with a translucent powder to set the concealer.

Step 4.) Using your lipliner (which should be close the colour of your lipstick) start lining the ‘M’ shape on your top lip. Using small backwards and forwards strokes follow your lipline. Start in the middle for the bottom lip and slowly work your way around the rest. Fill in the lip with the liner for extra staying power.

Step 5.) Using your lipstick fill in your lips not going close to the edge.

Step 6.) Using a brush, drag the lip colour up to the edge of your lips.

VOILA! xx


What’s Hot? The Glowing Skin Trend

What’s Hot?

The glowier the better this year. 2018 is set to be the year of ultra-highlighted skin. Powdered highlighters can sometimes end up looking disastrous when not applied well. Cream based highlighters work really well to get the ultimate glow. 

Here is how to add a beautiful glowing finish to your everyday makeup look.

Make it work.

Using your finger tips, lightly dabble the highlighter over the high points of your face (cheekbones, cupids bow, inner corners of the eye and the tip of the nose). Lightly tapping the product onto the skin in a rain motion will get you that major dewey glow we’re all after. 

Makeup Artist Tips!

You can always mix powder pigment with a little liquid (foundation or beauty balm) to create your own bespoke cream based highlighter.

& Drinking plenty of water gets your skin glowing too. Beauty from the inside out, double whammy glow! 

Below are a list of tried and tested non-toxic cream based highlighters. 

Inika Certified Organic Cream Illuminisers

Elate Cosmetics Highlighter 

Coleur Caramel Highlighting Powder 


  • Image: Photography Valerie Yuwen Hsieh, Model Hannah Cross @Models 1, Makeup Mena Pyne
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